Online advertising has grown tremendously in the last decade to the position where there are plenty of advertising networks that cater to specific requirements. The advent of many advertising networks has also led to numerous options for the advertiser and the publisher when it comes to taking advantage of the huge growth in online viewership.
This list is being compiled in hope of bringing out the various differences that exist between the advertising networks today.
1. Google Ads
Undoubtedly the popular advertising network on the Internet due to its vast list of advertisers and publishers. This product from the company is best known for its stringent methods for weeding out malpractices. This program is also known for its highly competitive PPC rates for the publishers. The presence of well-proven tools helps in achieving better click through rates. Their publisher network is known as Google Adsense and Advertiser’s program is known as Google Adwords. Advertisers have option to run ads through Google’s own site network or through adsense publisher or both.
As one of the biggest names in the industry, the advertising network, which works largely on the PPC method, from Yahoo has a rich base of advertisers and publishers. Due to the rich diversity of the parent company, this advertising network offers the ability to target users, using personalised ads for individual users, depending upon various criterions. Their ad-serving program like Google Adsense was known as YPN (Yahoo Publisher’s Network) which was accepting only US based publishers and closed on April 30, 2010. Their advertising program only offers ad-serving to Yahoo search engine only.
3. Bing Ads
This advertising platform allows the ability to get maximum exposure on the search engine from Microsoft – Bing. It was earlier known as Microsoft adCentre. Like all other major advertising networks, PPC is the popular product on this network although they also offer display advertising. adCenter offers the ability to create campaigns and target users based on demographics and keywords.
This fast growing advertising network is convenient to both publishers and advertisers. Fast payments, live chat support, and different payment options make it friendly for the publishers. Ability to access real-time marketing results coupled with presence of reputed publishers makes it ideal for advertisers.
Offering services in 25 nations worldwide, this US based advertising network provider has an exclusive platform that offers planning, serving, and analysing options for the advertisers. CPA and CPC are two different ways of maximising the investment returns. Various other advertising solutions are available for the publisher.
6. Facebook Ads
Popular throughout the world, Facebook is not an advertising network, it’s just an advertising solution for advertisers but represents one of the best ways to reach targeted users. Facebook offers the ability to run multiple ads on a single campaign. The ads can be targeted by age, sex, interest, demographics etc.
7. LinkedIn Ads
LinkedIn is not an advertising network, but one of the best advertising mediums to target corporate users. With a large portion of the user base consisting of high-level managers and executives, LinkedIn offers Pay by clicks or Impressions options to target users.
This is a Spanish-based advertising network that offers latest technologies like real-time statistics and a proprietary system for user targeting. It offers CPC, CPM & CPA networks for advertisers, while publishers get ad spot optimization in order to maximise revenues.
This advertising network offers in-text (contextual) advertising as its primary advertising solution. This works on the revenue sharing basis with publishers receiving 70%. Advertisers can target users using various demographics, while custom brand building campaigns help improve CTR. Mostly popular with content network and websites.
This advertising network aims to integrate social media into the advertising revenue, which can be either CPM or monthly rates. Advertisers have the ability to view real-time statistics. Selection process for the publishers is one of the stringent amongst the advertising networks.
BuyAds.com offers CPM Banner Ads directly on websites similar to BuySellAds.com. BuyAds.com website offer direct inventory to their advertisers so advertisers can pick website(s) they want to place ads and purchase directly without hassle of finding advertisers manually. The platform is being used by some big websites includes top tech blogs like techchrunch, Mashable and GigaOM and many others.
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This advertising network aims to maximise revenue by offering a bidding system whereby the highest bid is displayed as the ad. Advertisers can determine the value of the ad spot, while publishers get the maximum revenue.
This US based advertising network employs the bidding system to maximise the advantages for both advertisers and publishers. The value of an ad spot is determined by the market price, while the publisher has variety of ad formats to offer.
This advertising network offers a wide range of platforms like mobile, search, and local ads in order to maximise the reach for the advertisers. It offers different payout facilities for the publishers.
16. CPX Interactive
CPX Interactive claims to serve more than 60 billion impressions per month to users in 65+ countries. They provide various advertising formats, platforms (i.e. Mobile, internet, or applications) and audiences (demographic, geographic, psychographic) for their publishers and advertisers.
Media.net is a subsidiary of Directi Group (a leading domain registrar) and Ashmore Group plc and headquartered in Austin Texas. They power contextual advertising for Yahoo and Bing. They currently offer display advertising and contextual advertising solutions.
Coming from the AOL Advertising platform, this well-reputed advertising network offers a diverse platform for both advertisers and publishers when it comes to ad formats and rates.
YieldAds claims to serve more than 4 billion impressions and 13 million clicks every month. It offers display advertising, popup, pop under and layered advertising solutions. They accept international publishers and non-English advertisers too.
20. ValueClick Media
ValueClick Media is an advertising network that offers video ads and mobile ads as chief amongst its product portfolio. The network houses only quality advertisers and publishers, while reliable customer support is also available.
This advertising network specialises in offering mobile, in-text, and social media advertising. The Synapse Platform offers users customised and real-time information about the ads.
Pulse360 is a subsidiary of Seevast corp., which also offers many other marketing services and advertising solutions. The company currently provides ad retargeting, CPC advertising and lead generation services to their advertisers.
This advertising services provider offers regular payment and flexible ad options to maximise the revenue. The company has a large clientele that helps improve the reach for the advertisers.
AdRoll is an advertising platform for companies, which are looking for online ad retargeting solutions. The company however, doesn’t accept publishers directly to display ads. It offers various solutions including Facebook retargeting, email retargeting, split testing and much more. Some leading brands are using solutions provided by AdRoll.
This advertising network offers in-depth intelligence into the business results coming from the ad spots. They offer the possibility to expand the sources, which will in turn increase the reach. They also recently acquired ContextWeb, a leading CPM advertising network.
26. Black Label Ads
Offering a customized ad solution enables the website owner to maximise revenues with this advertising network, while completely transparent system provides the advertisers with complete control.
Admedia is founded in 1998 and offers various affiliate marketing and advertising services. Their advertising options includes intextual ads, contextual ads, mobile ads, display ads, overlay ads and few others. They claim to reach more than 100 million users per day and 29 billion local searches per month through their network.
28. Vibrant Media
Offering a variety of advertising solutions like images, in-text ads, Lightbox and related content is the specialty of this advertising network. The proprietary algorithm of the company helps reach the targeted audience.
This advertising network offers advertisers the ability to target audience with banner and text ads, while publishers enjoy great support and a larger pool of advertisers for maximum revenue.
Based on the Cost per Engagement (CPE) method, this advertising network offers good-looking ads that are sophisticated in targeting the users. The SAY platform will also help publishers increase the traffic.
31. Technorati Media
This is regarded as one of the premium advertising networks, with the emphasis on social media advertising and brand outreach. Targeted campaigns are delivered to the publisher based on the CPM.
The company was founded in 2001 and offers display advertising, PPC and ad retargeting services. They claim to deliver more than 20 billion displays a month. The company have a ClickShield® quality control technology which analylse each click and qualify click source to maintain quality of visitors they deliver to their advertisers.
33. Casale Media
This advertising network brings high-quality publishers together for the benefit advertisers with the insistence on audience and brand. Advertisers will be exposed to more than 70% of traffic from the US.
The Adblade advertising network offers an unique advertising algorithm that not only provides increased revenues for publishers by offering customers the solutions, but better reach within the targeted audience for the advertisers as well.
This advertising network primarily specialises in in-image ads that deliver better engagement and CTR rates. The network provides relevant ads based on the content.
7Search is a pay per click search engine that is launched in 1999. They offer various advertising solutions including AccessoryAds (text ads on network sites) and PPC Ad networks.
Adf.ly represents an advertising network that offers excellent CPV and CPM rates for high traffic publishers. It offers the ability to target users based on their location and the rates differ based on this factor. Adf.ly is infamous for low quality and cheap clicks from warez websites as its majority of traffic is coming through URL shorting links of download links.