13 Top Toothpaste Brands

People are now willing to spend money and effort on improving their oral hygiene. Toothpastes are an important aspect of maintaining the oral hygiene. Modern toothpastes have been in existence for just over 100 years. Today, they are manufactured by several companies around the world.

This is a list of the top toothpaste brands according to their popularity.



A division of the Colgate-Palmolive Company, which was founded in 1806, this brand introduced its first toothpastes in 1896. Triclosan and sodium fluoride are some of the ingredients present in the toothpastes from this company. The company claims to offer cavity protection, mouth freshness, and germ fighting capabilities. The company also offers products for special conditions like sensitivity.

Other Brands: Tom’s of Maine, Darlie (In China, Malaysia, Singapore and Thailand)


This company is owned by the US Corporation – Procter & Gamble. It was introduced in 1955, and it has been part of the P&G brand since 1987. This brand also offers toothbrushes, dental floss, mouthwash, and tooth whitening products apart from toothpastes. Gum protection, cavity protection, and enamel renewal are some of the features claimed to come with its products.


This brand specializes in offering toothpastes meant for sensitive teeth. The product was first introduced in 1961. Since 2006, the brand has also been offering products meant to prevent dental erosion. Whitening and fluoride toothpaste are the different products available from this company. Potassium Nitrate and Strontium Acetate are some of the different ingredients of its products.


Owned by Procter & Gamble, this American brand was founded in 1950. The brand is best known for its line-up of toothbrushes – manual and electric. It has been part of the Procter & Gamble group since 2006.


Founded in 1930, this Anglo Dutch company offers its toothpastes under two major brands – Signal and Close Up. These toothpastes are available in several flavors like lemon mint, menthol, peppermint, and eucalyptus. They claim to contain antibacterial ingredients to improve oral hygiene.

Church & Dwight

This American company has been present in its current form since 1896. Close-up, Pepsodent, Arm and hammer, Mentadent, and AIM are some of the different toothpaste brands available under this company. Brands like Pepsodent and Mentadent were acquired from Unilever in 2003.

Other Brands: Pepsodent (In India), Mentadent, AIM, Arm & Hammer


Introduced in 1973, this brand of toothpaste is manufactured by the British company GlaxoSmithKline. Triple Protection, White & Shine, Bubblemint, and Extreme Clean are some of the different varieties of this toothpaste. Toothbrushes and mouthwashes are the other products of this brand.


Founded in 1959, this company is part of the several brands under the American corporation Alticor. Fluoride is the primary ingredient of this toothpaste, which is claimed by the company to offer teeth whitening, cavity protection, and breath freshness.


This Swiss company has been manufacturing toothpastes under the Elmex brand since 1962. Its toothpastes claim to offer features like intensive cleaning, erosion protection, and methanol-free toothpastes. Toothbrushes, gels, and dental rinses are also available as well.


This is an Italian brand of toothpaste, which claims to offer organic and aromatic mixtures within its toothpaste. They offers various mint based pastes such as ginger, jasmine, aquatic, cinnamon and classic strong mint.

Kiss My Face

This American brand was founded more than three decades ago, and it claims to have its presence in 19 countries across the world. Aside from whitening and sensitive toothpastes, the company also offers triple action toothpastes as well.


Present in Germany, Belgium, Scandinavia, and Netherlands, this brand of toothpaste was first introduced in 1976. Sodium fluoride and Colostrum are some of the active ingredients of its toothpastes. The company does not claim to use any foaming agents.


Introduced in 1994, this brand concerned with oral hygiene has its presence in almost 60 countries worldwide. The company claims to offer antimicrobial and teeth whitening formulas was within its toothpastes. Other oral care products like mouthwashes and mints are also present.

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