Tool Comparison · August 2026

The 15 best website technology checkers and theme detectors

Fifteen tools for working out the theme, plugins and infrastructure behind any website. Ranked on what you actually get for what you pay, with the free ones first.

BlogHugAugust 202617 min read

Someone sends you a link. The layout is exactly what you have been trying to build for a month. You want to know what is running underneath it.

There are two very different ways to answer that.

One is checking a single site. You paste a URL, you get back a theme name, a plugin list, a server. Free tools do this well.

The other is the reverse question. Not "what does this site run" but "show me every site running this thing". That is a completely different product, and it is where the money in this category lives.

Most roundups mix the two together and leave you confused about why one tool costs nothing and another costs $295 a month.

So I have ranked all 15 by what you actually get for what you pay, with the free single site checkers first and the enterprise platforms last.

How to read this list

Positions 1 to 7 are tools you can use today for free or close to it. Most people never need to go further down the page.

Positions 8 to 11 are the established detection platforms, priced for teams doing this at scale.

Positions 12 to 15 sell technology data as sales intelligence. Different buyer, different budget.

Prices are what each vendor published in August 2026 and they change often.

The quick comparison

The column that matters most is the last one. "Reverse search" means the tool can list every site running a given technology, not just check one site at a time.

That single capability is the difference between a free toy and a paid product.

#ToolBest forWordPress detailPriceReverse search
1StackScanBuilding lists of sites by techExcellent$39/moYes
2WhatRunsEveryday single site checksVery goodFreeNo
3WPThemeDetectorTheme name, author, licenceVery goodFreeNo
4ScanWPFinding the plugin listVery goodFreeNo
5IsItWPIs this even WordPress?BasicFreeNo
6W3TechsMarket share researchAggregate onlyFreeNo
7NetcraftHosting, server, SSL historyLimitedFreeNo
8WappalyzerAccuracy and API accessModerate$250/moYes
9BuiltWithHistory and long tail techModerate$295/moYes
10NerdyDataSearching raw page sourceVia code search$200/moYes
11SimilarTechAdoption trend chartsAggregate onlyNot publishedYes
12SimilarwebTraffic alongside techLimitedQuote basedPartly
13DatanyzeIn-browser prospectingLimited$29/moLimited
14PredictLeadsFeeding a data pipelineLimitedQuote onlyYes
15HG InsightsEnterprise IT spendNone~$31,000/yrYes

Scroll the table sideways to see every column.

01Best overallReverse search

1. StackScan, the one that answers the question backwards

The free checkers further down this page all work the same way. One URL in, one answer out.

StackScan runs the question backwards.

You name a technology and it hands you the sites running it, drawn from an index of 360 million plus domains covering 55,000 technologies.

That inversion is the whole reason it sits at the top. Knowing what one site runs is curiosity. Knowing every site that runs something is a project, and barely a handful of tools on this page can attempt it.

Say you want every WooCommerce store in Germany that also loads Klaviyo. Or every site still running a page builder that stopped shipping updates two years ago. No single site checker will get you there.

WordPress coverage is the deepest here, and not because it reads more off any one page. Themes and plugins both sit in the catalogue, and because the index runs in reverse you can pull every site using a given plugin instead of testing them one at a time.

Three tools ship with it. Tech Lookup is the reverse search. Keyword Scan searches page copy by keyword or topic rather than installed software, which surfaces people circling a category before they buy into it. Stack Explorer reports adoption by technology and country so you can size a segment before spending on it.

Getting the data out is not a bottleneck either. There is a REST API, CRM integrations, Zapier and n8n, an MCP server for agent workflows, and CSV export carrying up to 20 data points per domain.

Plans open at $39 a month. Rebuilding the same report later does not burn a fresh credit, so watching a segment over time costs nothing after the first pull.

StackScan homepage showing technology search across 360M+ websites and 55,000+ technologies
StackScan's front page. The counters below the fold put the index at 360 million plus domains and 55,000 technologies.
Index
360M+ domains
Technologies
55,000
WordPress detail
Best on this list
Price
$39/month

Strong points

  • Reverse search at a price nothing else here approaches
  • 360 million plus domains, so the long tail is genuinely covered
  • MCP server and Zapier, so it drops into an existing workflow
  • Keyword Scan surfaces intent, not only installed software
  • Repeat reports cost nothing, which makes tracking a segment cheap

Where it falls short

  • Built for breadth across 55,000 technologies rather than one platform
  • No archive of what a site ran in previous years
  • More than you need if you only ever check one URL at a time
My take: the only tool here that answers “which sites run this” without a five figure contract. If that is never your question, the free checkers below will serve you perfectly well.
Visit StackScan
02Free

2. WhatRuns, one click and the whole stack

If you take one thing away from this page, take this one.

It lives in the toolbar. Click it on any page and the stack drops down.

Chrome and Firefox, no account, no daily ceiling, no charge.

For anyone working with WordPress the useful part is how far down it digs. It does not stop at naming the CMS. It reports the theme, then the plugins, and picks up fonts and CDNs on the way past.

Plugin level reporting is scarce. Most general detectors spot WordPress and consider the job finished.

New signatures land at a rate of 50 to 100 a day, so it ages better than free software usually does.

The limit is structural rather than a flaw. One page at a time, nothing to export, and no way to flip the question round.

WhatRuns homepage offering a free browser extension that identifies website technologies
WhatRuns is an extension wearing a website. The homepage exists mainly to hand you the download.
Best for
Everyday single site checks
Platforms
Chrome, Firefox
Price
Free
Standout
Plugin and theme detail

Strong points

  • Costs nothing and asks for nothing, not even an email
  • Theme and plugin reporting beats several paid products
  • Also reports fonts, CDNs and analytics scripts
  • API keys are free if you want to script against it

Where it falls short

  • Strictly one URL at a time
  • Nothing leaves the panel, so there is no export
  • No memory of what the site ran previously
  • Server side software stays invisible to it
My take: pin it and forget about it. It settles the everyday question in a click and never sends you a bill.
Visit WhatRuns
03FreeWordPress

3. WPThemeDetector, the most detail on the theme itself

This one is built for exactly the question we get asked.

Paste a URL, get the theme.

What sets it apart is how much it tells you about the theme once it finds it. Description, tags, licence, author, and a statistics box about the theme provider.

That last part matters more than it sounds. Knowing a site runs a child theme of some framework is useful. Knowing who built the parent, what licence it ships under, and how many sites use it tells you whether you can realistically get the same result.

It detects plugins as well, though not as many as ScanWP.

The interface is clean and there are no ads in the results, which is more than I can say for some of its competitors.

WPThemeDetector homepage with a site check box for identifying WordPress themes and plugins
WPThemeDetector, a free tool built for one job, with no ads cluttering the result.
Best for
Theme name, author, licence
Detects
Themes and plugins
Price
Free
Reverse search
No

Strong points

  • Most thorough detail on the theme itself
  • Shows licence and author, which matters if you plan to reuse anything
  • Clean results with no advertising
  • Publishes useful aggregate stats on popular themes and providers

Where it falls short

  • WordPress only, useless on anything else
  • Plugin detection trails ScanWP
  • Struggles with heavily customised or renamed themes
  • One site at a time
My take: my first stop when the question is specifically about the theme rather than the whole stack.
Visit WPThemeDetector
04FreeWordPress

4. ScanWP, the best free plugin detection

Themes are the easy half. Plugins are where free tools usually give up.

ScanWP is the one that does not.

In head to head comparisons it consistently surfaces more plugins than IsItWP, and it has a larger theme database behind it.

That is the reason it sits above IsItWP here despite covering similar ground. When I have tested the same site in both, ScanWP came back with a plugin list and IsItWP came back with nothing.

It also runs separate detectors for Shopify and for hosting, so it is not strictly a WordPress tool.

The page carries advertising, which is the price of it being free.

ScanWP WordPress theme detector homepage with a URL input for detecting themes and plugins
ScanWP leads with plugin detection, which is where it beats the other free WordPress checkers.
Best for
Getting the plugin list
Also detects
Shopify, hosting
Price
Free
Reverse search
No

Strong points

  • Best plugin detection of any free tool here
  • Larger theme database than IsItWP
  • Separate Shopify and hosting detectors
  • No signup needed

Where it falls short

  • Ads in the results page
  • Plugin detection is still best effort, never complete
  • Anything loaded server side stays invisible
  • One site at a time
My take: when you need the plugin list rather than the theme name, this is the free tool that delivers.
Visit ScanWP
05Free

5. IsItWP, the fastest yes or no

IsItWP does what the name says.

Paste a URL, find out whether it is WordPress, and get the host and theme if it can find them.

It is fast and it is free, and for the basic question it is fine.

Where it falls down is plugins. In comparison testing it has failed to find a single plugin on sites where ScanWP returned a full list.

The site is also a content and affiliate operation wrapped around the tool, so expect hosting recommendations alongside your result.

I still use it, because sometimes you only need to know whether you are dealing with WordPress at all before deciding which tool to open next.

IsItWP homepage asking find out which websites are built with WordPress
IsItWP answers one question quickly, then tries to sell you hosting.
Best for
Confirming it is WordPress
Detects
WP, host, theme
Price
Free
Reverse search
No

Strong points

  • Fast, free, no signup
  • Identifies the host, which the theme detectors often skip
  • Good first check before reaching for something heavier

Where it falls short

  • Plugin detection is weak to nonexistent
  • Heavy affiliate and upsell content around the tool
  • Smaller theme database than ScanWP
  • WordPress only
My take: a 10 second sanity check, not a research tool. Use it first, then move to ScanWP or WPThemeDetector for the detail.
Visit IsItWP
06FreeResearch

6. W3Techs, for the question no single site answers

W3Techs does not inspect sites. It counts them.

A daily survey across the top 10 million websites, reported as market share across 24 categories.

Everything from the CMS and the web server down to the analytics, the host and the top level domain.

Detection leans on several thousand signals pulled from markup, JavaScript, stylesheets, URL patterns and response headers.

The much repeated claim that WordPress runs 43% of the web starts here, and you can watch that figure drift month by month.

Reading it costs nothing. Paid reports add trend history, growth rates and adoption among newly launched sites.

It will never tell you anything about one particular site, and the sample leans toward established domains, so newer and smaller sites are undercounted.

W3Techs web technology survey homepage showing content management system market share tables
W3Techs puts its survey tables in the open, month on month change included.
Best for
Market share and trends
Sample
Top 10M sites
Price
Free, reports paid
Categories
24

Strong points

  • Free, no account, and the methodology is published openly
  • Refreshed daily with years of history behind it
  • Nobody is selling you anything, so the figures are not spun
  • The place to settle a market share argument with actual numbers

Where it falls short

  • Counts populations, never individual sites
  • The top 10 million sample misses the long tail
  • Percentages rather than lists you can act on
  • No theme or plugin granularity
My take: the reference you check before deciding a segment is worth pursuing. You then need a different tool to pursue it.
Visit W3Techs
07FreeInfrastructure

7. Netcraft, the one that remembers

Netcraft looks underneath the site rather than at it.

Server software, hosting provider, IP, nameservers, SSL certificate status, DMARC records.

It has been running since 1995, which gives it something none of the WordPress tools have. Hosting history.

You can see where a site was hosted three years ago and when it moved. For due diligence on an agency or a site you are about to buy, that history is worth more than the theme name.

Its June 2026 survey covered around 1.5 billion sites across 304 million domains.

It also carries security context, including phishing records and infrastructure risk signals, which is why security researchers use it more than marketers do.

Application layer detection is narrow. It will not name your theme or your plugins.

Netcraft Site Report lookup page asking what's that site running
Netcraft has been asking "what's that site running?" since 1995, and it kept the answers.
Best for
Hosting, server, SSL history
Running since
1995
Price
Free
Reverse search
No

Strong points

  • Hosting history going back decades
  • SSL, DNS and DMARC detail in one report
  • Security and phishing context nothing else here provides
  • Free, and no signup for the basic report

Where it falls short

  • Will not identify themes, plugins or most frameworks
  • Interface is functional rather than pleasant
  • Some features need an account
  • Aimed at security work, so marketing context is thin
My take: the infrastructure half of the picture. Pair it with a WordPress detector and you have the whole stack.
Visit Netcraft Site Report
08Best engine

8. Wappalyzer, precise detection with an enterprise invoice

Wappalyzer began as an open source extension and still carries that engineering sensibility.

The catalogue runs to roughly 8,000 technologies, well short of BuiltWith's, but accuracy per detection is among the most dependable I have used.

Its API is the most pleasant to build against of anything here, by a comfortable margin.

That is the reason to pay for it. When code consumes the output rather than a person, this is the one to reach for.

Bulk lookups stretch to around 100,000 domains, and Salesforce and HubSpot apps come in the box.

The free extension plus roughly 50 free lookups a month let you audit accuracy before committing to anything.

Then you meet the price. $250 a month for a single seat, $450 for five seats with 20,000 API credits, $850 for enterprise.

For inspecting sites by hand it is hard to justify, because WhatRuns reports more WordPress detail and charges nothing for it.

Wappalyzer homepage with a lookup box and use cases for sales, marketing and operations teams
Wappalyzer sells the act of doing something with the signal, not the signal itself.
Best for
API and engineering work
Technologies
~8,000
Price
$250/month
Free tier
Extension, ~50 lookups

Strong points

  • Accuracy per detection is excellent
  • Documentation and API quality lead the category
  • Free extension lets you audit it before buying
  • Salesforce and HubSpot integrations included

Where it falls short

  • 8,000 technologies against BuiltWith's 110,000
  • Almost no historical record to speak of
  • Priced like a much broader product
  • Less WordPress plugin detail than free tools above it
My take: worth the money when software reads the output. Wasted money when a person does.
Visit Wappalyzer
09Deepest archive

9. BuiltWith, the only index with a long memory

Nothing here matches BuiltWith for breadth. Around 110,000 technologies across more than 250 million sites, reaching into obscure widgets and payment scripts other crawlers ignore.

Its genuine advantage is time.

It has been crawling for well over a decade, so it answers questions no younger index can. When did this site adopt that plugin. What did it replace. How long did it survive.

Chasing sites that have just abandoned a competing product? That archive is the entire proposition.

The bill follows accordingly. $295, $495 and $995 a month for Basic, Pro and Team on annual terms.

There is no usable free tier either. The public lookup is a shop window rather than an account, so you cannot test list building before paying.

BuiltWith homepage lookup box for checking what technologies a website uses
One search box, unchanged for years. The free lookup is a sample rather than an account.
Best for
Historical records
Technologies
~110,000
Price
$295/month
Reverse search
Yes

Strong points

  • Broadest catalogue in the category by a distance
  • A decade of history nothing else can replicate
  • The free Trends data is genuinely useful
  • Established API and a well documented data model

Where it falls short

  • Roughly seven times the entry price of the tool at the top
  • Nothing free that lets you validate coverage first
  • The interface shows its age
  • Average WordPress plugin reporting
My take: unbeatable when the question involves the past. Extravagant when it only involves the present.
Visit BuiltWith
10Code search

10. NerdyData, search the source, not the label

NerdyData keeps the page source, which lets you search for literal strings rather than named products.

Any string at all.

An analytics ID. An affiliate parameter. A comment block from a theme you wrote yourself.

That last one matters if you build and sell themes. To find sites running your work without a licence, very little else will help.

The index is modest next to the leaders, roughly 20 million sites and a thousand or so technologies.

The price does not reflect that modesty. $200 a month for Basic, $300 per seat for Pro, $1,000 for a team.

NerdyData search builder for finding websites by technology, script or HTML snippet
NerdyData's builder, matching all of, any of, or none of a set of literal strings.
Best for
Arbitrary code queries
Sites indexed
20M+
Price
$200/month
Reverse search
Yes

Strong points

  • Matches literal code, not only catalogued products
  • Finds tracking IDs, affiliate tags and custom snippets
  • The practical way to trace unlicensed use of your own work
  • Useful for competitive and agency research

Where it falls short

  • Index is a fraction of BuiltWith's size
  • Priced well above what the coverage justifies
  • Per seat pricing makes team use painful
  • Weak as a general purpose detector
My take: buy it for one specific job and it earns its keep. Buy it as a general detector and you will resent the invoice.
Visit NerdyData
11Trends

11. SimilarTech, strong charts and a very quiet price list

SimilarTech has always been stronger on the aggregate picture than the individual record.

Which technologies are climbing, in which sectors and territories, and how sharply the curve bends.

When the output is a slide rather than a spreadsheet, that beats a list of domains.

What gives me pause is corporate rather than technical. The site now introduces itself as a Similarweb company and publishes no pricing at all.

Committing to a product midway through absorption into a larger platform carries real risk.

SimilarTech homepage identifying itself as a Similarweb company
The company now presents itself as part of Similarweb, which is worth factoring into any commitment.
Best for
Share of market analysis
Coverage
Not published
Price
Not published
Reverse search
Yes

Strong points

  • Trend charts are genuinely well made
  • Free public reports on individual technologies
  • Sensible slicing by sector and country

Where it falls short

  • No published price, quote only
  • Roadmap now tied to Similarweb's
  • Aggregates well, targets poorly
  • Coverage claims cannot be checked
My take: fine when you need a chart. Ask where the product is heading before signing anything with a term attached.
Visit SimilarTech
12Traffic

12. Similarweb, technology with traffic attached

Similarweb is a traffic estimation platform that happens to carry technology data.

That ordering matters. Nobody buys it for the tech detection.

What it adds is context the pure detectors lack. Knowing a site runs a given theme is one thing. Knowing it runs that theme and pulls two million visits a month is a different conversation.

For competitive research where traffic is the real question, it earns its place.

Traffic figures are modelled estimates, not measurements, and they get less reliable the smaller the site. For most WordPress sites the numbers are guesswork.

Pricing is quote based and lands well above anything else in the top half of this list.

Similarweb homepage headlined Win Your Market with AI-Powered Digital Data
Similarweb sells traffic and market data first. Technology detection rides along with it.
Best for
Traffic plus tech context
Data type
Modelled estimates
Price
Quote based
Reverse search
Partly

Strong points

  • Traffic context nothing else on this list offers
  • Strong industry and competitor benchmarking
  • Useful free tier for headline traffic numbers

Where it falls short

  • Traffic figures are estimates and weak on small sites
  • Technology detection is a side feature
  • Expensive, quote only
  • No WordPress plugin detail
My take: buy it for traffic data. The technology layer is a bonus, not a reason.
Visit Similarweb
13Cheapest paid

13. Datanyze, a cheap extension that changed jobs

Datanyze was a serious technographic product once. ZoomInfo acquired it and steered it toward contact data.

The homepage headline is now Hot Contact Data on Cold Prospects, which tells you plainly where the attention went.

What remains is a Chrome extension surfacing company and contact details as you browse, on plans from roughly $29 to $55 a month.

If you pitch site owners for a living, having the contact attached to the stack saves you a step.

For working out what a site runs, the free tools higher up this page have overtaken it.

Datanyze homepage headlined Hot Contact Data on Cold Prospects
The headline says everything about where the product went after ZoomInfo bought it.
Best for
Prospecting while browsing
Coverage
Not published
Price
$29/month
Reverse search
Limited

Strong points

  • Lowest paid entry point on this list
  • Extension is quick and unobtrusive
  • Contact details sit alongside the company record
  • Rolling monthly, easy to walk away from

Where it falls short

  • Technology coverage was deprioritised after the acquisition
  • Credit allowances are too small for bulk work
  • No WordPress specific reporting
  • Coverage figures are no longer published anywhere
My take: worth it only if you want the contact as much as the stack. For detection alone, spend nothing instead.
Visit Datanyze
14API first

14. PredictLeads, data written for machines to read

PredictLeads is plumbing, and makes no attempt to be anything else.

Technology signals arrive alongside job postings, news events, funding rounds and company similarity, through an API, flat files, webhooks or MCP.

There is no dashboard worth the name, and that is deliberate.

The economics are what make it interesting at scale. A single credit returns as many as 1,000 technology detections for one company.

Enrich a table of 100,000 domains on a nightly schedule and that ratio decides whether the project is affordable at all.

You do need somebody willing to write the code that consumes it.

PredictLeads homepage describing structured company intelligence delivered via MCP, APIs and flat files
PredictLeads advertises its delivery formats first. MCP, APIs, webhooks, flat files.
Best for
Warehouses and pipelines
Signals
Tech, jobs, news, funding
Price
Quote only
Delivery
API, flat file, webhook, MCP

Strong points

  • Credit economics beat everything else here for bulk work
  • Several signal types under a single contract
  • Flat files and webhooks, not only an API
  • Designed for engineers rather than retrofitted for them

Where it falls short

  • Returns nothing until somebody builds against it
  • No interface for non-technical users
  • Pricing is quote only
  • Completely wrong shape for a one-off lookup
My take: the right answer when the destination is a database. The wrong answer for everything else.
Visit PredictLeads
15Enterprise

15. HG Insights, budgets rather than bytes

HG Insights is playing a different sport to everything above it.

Rather than reading public pages, it models corporate IT estates and spending across more than 25 million companies.

Not simply that an organisation runs something, but an estimate of the budget behind it.

No crawler sees past a corporate firewall. HG blends sources that are not crawls and approximates what sits behind one.

It ranks last purely on reach. Pricing opens near $31,000 a year, with no self-service route and no published rates.

None of this helps anyone trying to identify a theme. It is here so the top of the list has something to be measured against.

HG Insights homepage promoting its GEO Monitoring Dashboard for B2B search visibility
HG Insights currently leads on AI search visibility rather than the install base data it built its name on.
Best for
Enterprise territory planning
Companies
25M+
Price
~$31,000/year
Reverse search
Yes

Strong points

  • Spend modelling is close to unmatched
  • Sees internal systems no crawler can reach
  • Reporting built for planning cycles

Where it falls short

  • Priced out of reach below enterprise scale
  • No rate card and no self-service route
  • Nothing useful for WordPress work
  • Long onboarding before any output
My take: sound for enterprise sales teams with budget. Irrelevant to anyone reading this to identify a theme.
Visit HG Insights

So which one should you actually use?

Almost nobody needs more than two of these.

  • You want to know what one site runs. WhatRuns, free, one click, best plugin detail.
  • You want the theme name, author and licence. WPThemeDetector.
  • You want the plugin list specifically. ScanWP.
  • You just need to confirm it is WordPress. IsItWP, ten seconds.
  • You want every site running a technology. StackScan. Cheapest route to a real list by a wide margin.
  • You want to know where a site is hosted, and where it used to be. Netcraft.
  • You want market share numbers for an argument. W3Techs, free.
  • You want to know what a site used to run. BuiltWith.
  • You want to find your own code on other people's sites. NerdyData.
  • Software is consuming the data. Wappalyzer, or PredictLeads at real volume.

Why detection is never perfect

Every tool here reads what the browser can see. Scripts, stylesheets, markup, headers.

Anything running server side is invisible. A caching plugin, a security plugin, most things that never touch the front end.

Minification, renamed theme folders and aggressive caching all hide things too.

So treat a plugin list as a floor, never a complete inventory. If two tools disagree, they are probably both partly right.

Common questions

Mostly from the stylesheet path. A standard install serves theme files from wp-content/themes/theme-name, so the folder name gives it away.

Better tools also read the style.css header, which carries the theme name, author, version and licence.

That is why a renamed folder or a heavily customised child theme can defeat detection completely.

Because each one only sees plugins that leave a front end trace, and they match against different databases.

A plugin that enqueues a script or stylesheet is visible. One that only filters content server side is not.

ScanWP tends to find the most, but no tool finds everything.

Not with the free single site checkers. That is a reverse search and it needs an index of the whole web behind it.

StackScan, BuiltWith and NerdyData can all do it. StackScan is the cheapest entry point at $39 a month.

Yes, and more than in most categories. WhatRuns, WPThemeDetector, ScanWP, IsItWP, W3Techs and Netcraft all cost nothing for the core job.

You start paying when you want reverse search, exports or API access.

Yes. These tools read publicly served files, the same ones your browser downloads to render the page.

What you do next is a separate question. Identifying a theme is fine. Copying a licensed theme is not.

How I ranked these

Three things, weighted in this order.

Cost to a useful answer. What you actually pay to get something you can act on.

Depth on WordPress. Theme name is table stakes. Plugin detail is what separates them.

Reverse search. Whether the tool can go from technology to list of sites, which is the capability worth paying for.

That weighting is why six free tools sit above Wappalyzer and BuiltWith. Both are good, and both cost around $250 to $295 a month before you export anything.

Coverage figures are each vendor's published claims, quoted as such and not independently audited. Pricing is as listed in August 2026 and changes often.