25 Popular Jewelry Websites

Gone are the days when jewellery and other objects of ornamental value need to be purchased physically at a store. Top luxury brands are providing catalogues of their products on the Internet nowadays. Many leading online retailers already sell jewelry online.

Here are some of the top jewellery sites available online:


This official site of the American luxury brand Tiffany features a comprehensive collection of jewellery items that are also available on its stores. Aside from the jewellery, the site also has pictures and details of numerous luxury items like watches, accessories, and gift items. It is possible to sort the jewellery items on the basis of price.

Blue Nile

This site specialises in providing information about its diamond collection. There is also a special section dedicated to just engagement rings. A builder tool on the site allows users to create their own engagement ring. The jewellery section features editors pick that houses a list of the top jewellery ornaments on the store. Information about the items available on discounts are also present.



Zales is a sale online jewellery store that specialises in selling diamonds. The site offers the ability to create a customised design when it comes to wedding collections, rings, necklaces, and earrings. It also has watches from popular international brands.


This is an online store specialising in offering diamond, gold, silver, and other gemstone jewellery. The site has a special section for the clearance sales, while numerous gift ideas are also present. A special section is dedicated towards jewellery customisation.


Swarovski provides an online shopping destination for jewellery items like necklaces, earrings, and pendants. The site also has all the highlights from the latest seasonal collections. Other items of ornamental value on this site include products like watches and sunglasses.

Fire Mountain Gems

Fire Mountain Gems contains a catalogue of jewellery items that are designed by a designer community. The products on the site are suitable for a wide range of occasions including Christmas and weddings. Discounted items are accessible through a special section, while new and popular items can also be sorted.


This site allows registered users to bid on jewellery items that range from earrings and necklaces. Rings, watches, engagement items, necklaces, bracelets, and other accessories are the type of items available for bidding on this site. The site also has a special section called ‘live auction’ that allows users to experience a real auction scenario. Products from brands like Gucci, Disney, and Autore are also available.


This online jewellery store provides information about its product collection that includes rings, necklaces, pendants, and bracelets. The site also has an own designer area that allows users to customise the jewellery, while information about the latest collections are also offered.


Jewelry Television is the online shopping destination for jewellery items. It primarily focuses on gemstone jewellery. An inventory allows users to search for jewellery on the basis of materials or type. The site also has numerous articles about jewellery.


This jewellery site offers a variety of products with ornamental value like diamonds, engagement and wedding collections, watches, gold and silver jewellery. It also has a special section for customising the jewellery, while information about its service plan and jewellery buying guide are also present.


This online site has been providing jewellery-buying experience for users since 1999. It has a variety of products in its catalogue ranging from earrings, bracelets, necklaces, and rings. There are also gifts for various occasions. Various collectable items like watches and seasonal trends are also provided on this site.


This jewellery site contains a catalogue of products covering categories like diamonds, engagement jewellery, gemstones, pearls, bracelets, rings, and necklaces. It also provides information about the latest seasonal trends along with gifts and watches. A special section is dedicated to the clearance sale products.


CaratLane is an Indian online jewellery store that claims to offer conflict free diamonds. It has jewellery items for both sexes. Solitaire collections like rings and pendants are also on the sale. Gifts and jewellery buying guides are provided in special sections.


This is the official site of the French jewellery manufacturer, Cartier. The website lists all the creations of Cartier ranging across categories like jewellery, wrist watches, leather goods, and bridal collection. The site also provides expertise and suggestions for jewellery buyers.


Angara is a jeweler specialising in gemstones. The site provides a comprehensive collection of information about the various gemstones. It also has other jewellery item like rings, pendants, earrings, and mothers jewellery. Gifts for various occasions are also present on this site.


This is the UK-based online jewellery site that sells a range of products like bridal sets, body jewellery, cufflinks, earrings, lockets, and necklaces. The site also has a variety of collectables like watches and gifts. It is possible to obtain personalised jewellery for various occasions.


This is the official site of the Italian jewellery manufacturer, Bulgari. It provides online shopping experience for its US customers through the variety of products like jewellery, watches, leather boots, and fragrances. Accessories like cufflinks, sunglasses, and pens are also available.


Helzberg specialises in selling diamonds through its online store. However, the site also features other jewellery like rings, bracelets, and other ornaments for both sexes. It also features collectables and internationally acclaimed watches. Customisation can be done on diamond studs through this site.


This is the official site of the Indian jewellery maker, Tanishq. It primarily specialises in offering diamond and gold jewellery. It has an extensive catalogue of ornaments like pendants, neckwear sets, fingerprints, and earrings. The collections are available for both sexes.


My Jewelry Box is a site that primarily focuses on bridal collections and general jewellery items. It also has a dedicated tool that allows users to shop according to the price of the item. Watches and ornamental collectables are also offered on this site.

Body Candy

Body Candy is primarily concerned with providing an online catalogue of body jewellery. It also has bracelets, earrings, rings, necklaces, pendants, and belt buckles are on offer as well. This site can also be used to customise jewellery as well.

James Allen

This is a site that specialises in diamond jewellery, while it also offers engagement rings and other ornaments for the wedding. Diamond studs and diamond pendants are the exclusive offerings of James Allen, while it is possible to get these customised as well.

Brilliant Earth

This is a jeweller specialising in providing only conflict free diamonds across its range. It can be used to derive information about its products like the engagement ring. A special buying guide is provided to the likes of the engagement ring and diamond jewels.

Limoges Jewelry

This is the official site of Limoges Jewelry and it provides a catalogue of all the items made by the jeweller. It features special sections to provide information about the latest arrivals and discounted products. Personalisation of the jewellery can also be done on this website.


This site claims to offer exceptional deals on jewellery items like earrings, necklaces, bracelets, and pendants. It also has information about the latest boutiques of high profile designers. Various jewellery-buying guides are also available on the site.

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